constant theme through out his website
Here, I have just pulled some images of the Kris Van Assche website. I feel this reflects his collections well; clean, crisp and modern. The image above is taken from his shop in Paris which opened earlier this year I think this also does a good job of reflecting his collections. This is important because it creates an atmosphere and a good shopping experience for the consumers.
I want my mood board to do the same; I want to portray the mood of the brand and not create a look-book, its all about tone of voice.