60s VIBE

 

What describes this collection best? I would summarise it as OVER THE RAINBOW…..the collection features crayola bright colours—lime green, acid yellow, neon orange; the neon hues gave a jolt of energy to the simple mod-esque shift dresses.
Lauren also chucked in hints of 60s monochrome, along with floral coats, pinstripe peplum jackets and beautifully tailored three piece suits cut in a grid print. I really love this ready to wear collection  by Lauren its oh so refreshing…..

Exploring Ralph Lauren

Interesting LINKS to look at.....

http://ralphlauren.tumblr.com/

https://www.onekingslane.com/sales/28281

Ralph Lauren Denim and Supply- COLLAB WITH AVICII

           

                         http://www.stylist.co.uk/fashion/ralph-lauren-collaborates-with-dj-avicii

Fashionista: In the U.S. we often try to copy the minimalist, utilitarian style that’s so popular in Sweden, but you seem to have a very American sense of style, making you the perfect face for Denim & Supply. Did you stand out when you were growing up in terms of what you wore?
Avicii: No, not really. I’ve always had a pretty basic style, so I feel that I blended right in.

How did Denim & Supply Ralph Lauren approach you to collaborate? Did you help to style or concept the “Wake Me Up” music video (in which Denim & Supply models wear the label throughout) with their team?
Right from the start, Ralph Lauren has been one of the best relationships we’ve had. We’ve done so much together and they’ve been a huge asset, and their clothes are what I would normally wear. If I’d gone with other brands, I might have felt like I had sold out, but with them, I was already wearing their clothes. It was a no-brainer to collaborate with Denim & Supply. I have enjoyed working with Mark Seliger who photographs all the advertising, so it seemed like a natural extension of the relationship to have him direct the video.

When you’re packing to go on the road, what are the wardrobe essentials that you’d never leave without?
Plaid shirts, baseball hats, jeans, and hoodies.

When you’re performing, do you put any extra thought into what you wear on stage, or do you go for function over form?
I like to be comfortable, so what you see me wear on stage is what you see me wear at home—I like to keep things simple!

You’ve played at music festivals all over the world in the last couple of years—are there any trends that your fans wear in the crowd that have really stood out to you?

American fans definitely know how to stand out—a lot of neon and those super crazy outfits… but I think it’s great.

source: http://fashionista.com

above, Silhouettes, a mix done exclusively for Ralph Lauren

Aviciis wake me up video which features Ralph Laurens clothing line, Denim and Supply

Ralph Lauren- Pintrest

 For our second project we were required to make a presentation, on the past present and the now, as a group on our chosen brand. We decided to look at Ralph Lauren because we felt it had quite a bit of history plus not many of us knew much about Ralph Lauren so we thought it would be interesting to get to know the brand a bit better.

We all started to look at different areas of Ralph Lauren and decided to set up a Pintrest so it was easy for us all to access and view what we had done. Above are some images of our groups work so far.

From Club to Catwalk

Fashion LOVES Art

After todays lecture it made me realise how much art really does influence fashion. After surfing the net a couple days ago I remember reading about a Damien Hirst Alexander McQueen Scarf Collaboration.

since its First appearance in Alexander McQueens Irere collection back in 2OO3 the iconic skull scarf has become a signature item in the fashion houses accessory range. To celelbrate its 10th anniversary Alexander McQueen has invited  Damien Hirst to create a new scarf collection which is available in McQueen boutiques and at www.AlexanderMcqueen.com from the 15th of November.

The scarf collection consists of 30 one-off designs featuring various insects that together form McQueens signature skull shape. The designs were adapted from Hirsts Entomology paintings in which he used insects to create colourful kaleidoscopic images.

Brand Essence- Looking at different brands

This task really made us think about what brand essence, positioning and differentiation. This was useful because it allowed us to understand what different brands were all about, their motifs, their consumer targets and the brands personality.

Reflection

As part of our assessment we watched one other group present their work, 

we then had to comment on their mood boards. This was a really effective task because it 

allowed us to think about not only our work but others, the strengths as well as the weaknesses. 

After receiving feedback on my own mood board it made me realise what I needed to change. 

I got told that I had too many images, so before I hand in all my work at the end of January

 I am going to alter this and change a few bits in photoshop. After looking at my board I also 

began to hate the image of Spock in the bottom right hand corner, I feel like it takes over 

the whole of my board so I am definitely going to get rid of this. 

My Final Moodboard

This is my final moodboard which I presented alongside my group on Friday.
I was fairly happy with my final outcome considering I had never really used photoshop before! This took a lot of fiddiling about before I was satisfied with it but this was good because it allowed me to really get used to working with photoshop.

THINKING- what images to put on my mood bored

After having a one-to-one seminar I realised what I was actually doing was not correct. We had seminars in our groups and it was interesting to hear what the tutors had to say about our work. The overall comments were that we were not meant to be creating a 'lookbook' but a moodbored for our brand, a lot of us misinterpreted what a moodbored actually was.This meant less images of the actual collections from our brands but more images to sum up what our brands were all about, the tone of voice and obviously the mood.
So after taking this into consideration, I decided to do a massive re-think; to help me understand my brand even further I did a mind map and then started to translate word to images. This was really helpful for me because it allowed me to get a proper 'feel' for the brand.
here are some images which I might used on my moodbored; I have selected various images from architecture, film, interior, galleries and music. All these images represent my brand and what its all about.

KVA- Spring Summer 14

To view the article click on the link below
Kris Van Assche- SS14

WEBSITE- Kris Van Assche

constant theme through out his website

Here, I have just pulled some images of the Kris Van Assche website. I feel this reflects his collections well; clean, crisp and modern. The image above is taken from his shop in Paris which opened earlier this year I think this also does a good job of reflecting his collections. This is important because it creates an atmosphere and a good shopping experience for the consumers.
I want my mood board to do the same; I want to portray the mood of the brand and not create a look-book, its all about tone of voice.

General Research into my brand from my sketch book