Kris Van Assche - campaign images for SS14. photographed by Alessio Bolzoni, each ambiguously tantalising portrait shows the backs of two models contouring their  bodies into a strange layering effect, yet still able to display the unique patterns of the season.


To the right are some of the slides I have created on photoshop for our presentation. I designed the opening page, the page displaying our mantra and the page briefly explaining our concept.


I Catching

This is the work of Akima Aizawa, a spanish artist/ photographer who focuses on the real world and what happens in it.
Here are some pieces that caught my eye, they are simple and honest yet very real and raw; portraying powerful messages


Meeting with Product Designers

As part of our project we were teamed up with a product designer from the 2nd year, here at Trent. We had to brief them about what were doing and how we wanted the perfume bottle as well as packaging to look.
Jack seemed to have a good understanding about what we wanted so hopefully he will get back to us regarding designs!



After speaking about our consumer a lot we wanted to 
get it down visually so we decided to come up with a 
mood bored illustrating this.


Unfashionable becomes fashionable

The big trend for SS14

Within days after fashion week, the forecasting agency and journalists from all over the world were fixed on one big trend; ‘Normcore’. 
To describe it best, normcore is the attire traditionally worn by individuals with no interest in style, logo’s and patterns. The trend includes items such as non-labelled trainers, the plain white tee’s which come in packs of 3’s and straight legged high street jeans which give a simplistic look, with a fresh spin of youthfulness.
It’s not really about being ‘on trend’ but more of a new way of describing essential clothing that most people swear by. If you’re talking brands, think American Apparel or A.P.C; the majority of the Women’s SS14 Celine collection, or the Men’s spring/summer Burberry campaign for an up-market alternative.



Old meets new

Starting point for our project:
After doing our market research in both Nottingham and London
 we were ready to start collecting our findings together to come 
up with our concept for this project.
We starting to focus on the lost generation in the 1920s and how 
we could combine this with the 'New' to create a unisex fragrance
 aimed at a specific group of people, mainly those who are more 
interested in history, the natural form, museums, literature and 
architecture. Here is what we came up with to get the ball rolling

We then started to look at competitors  and
our target market  as well as potential bottles
  for  our perfumes .